Emory Executive Education, Goizueta Business School
Leveraging AI for Business Success
Certificate Program
Innovate, Integrate, Inspire: AI for Business Leadership
In the pursuit of digital innovation, mastering AI technologies is a game-changer for business leaders, entrepreneurs, and senior executives. It’s not just about staying relevant; it’s non-negotiable for business leaders aiming to stay ahead.
The Leveraging AI for Business Success Certificate program offered through Emory University Goizueta Business School is designed to equip you with the critical knowledge and tools essential for successfully incorporating AI into your organization’s strategy.
This 100% online certificate program is a testament to Goizueta’s unwavering commitment to foster leadership, innovation, and social responsibility among its learners. By engaging in this three-course certificate, you will prepare yourself to be positioned at the forefront of your field, ready to navigate the challenges and opportunities presented by the digital age with confidence and strategic acumen.
3
Number of Courses
Completed over 12 months
12 weeks
Course Duration
6 learner hours per week
$5,832
certificate Investment
Extra courses available at pro-rated fee
Not ready for the full program? Take it one step at a time—enroll in a single course for $1,944!
Program Details
The 12-week Certificate in Leveraging AI for Business Success focuses on how to leverage AI technologies for competitive advantage, enhance decision-making processes, and spearhead innovation.
- Duration: 12 weeks, 100% online
- Course Schedule: Three courses lasting 4 weeks each, 6 learner hours per week with assignments, and 1 webinar. Participants must complete all requirements within a 12-month period.
- Certificate Structure: Comprehensive curriculum with a blend of required courses and electives
- Required Courses: AI & Machine Learning, Applications of AI in Business
- Electives: Choose between Data Visualization or Developing a Culture of Experimentation to tailor your learning experience to your career needs
- Start Date: February 3, 2025
- Frequency: Spring, summer, and fall sessions
Learning Objectives
Participants of the Leveraging AI for Business Success program can expect to:
- Understand the basics of AI and machine learning and their implications for businesses
- Learn how to apply AI strategically to enhance business functions across customer service, HR, supply chain management and more
- Discover how AI can drive innovation and provide a competitive advantage in your industry
Program Benefits
- Propel your career possibilities forward with advanced knowledge of AI and future-forward technology
- Learn from the industry-leading faculty of the renowned Emory Goizueta Business School
- Access your coursework when it is most convenient for your schedule with the online learning environment designed for working professionals
- Log in to your class anywhere with an internet connection from a computer, tablet or mobile device
- Build connections and increase your networking opportunities with peers and industry experts across the globe
- Reduced fees for Emory alumni and employees, with various payment options
- Corporate and group enrollment opportunities are available. Group enrollments are priced according to the size of the cohort
Credentials
Earning your Leveraging AI for Business Success Certificate from Goizueta Business School signifies your commitment to advancing your career potential and becoming more adaptive to the changing business environment. Participants who complete the program will earn a digital Emory Executive Education badge to showcase their credentials and valuable skills learned. This digital Emory Executive Education badge is your key to highlighting your new skills and achievements in the digital domain, making you stand out in the competitive job market.
Course Overview
AI & MACHINE LEARNING
Faculty: Jesse Bockstedt, PhD
This fundamental course offers a thorough examination of AI and Machine Learning (ML) principles, technologies, and their business applications. Gain insights into how to unravel the complexities of AI and ML, spot opportunities to utilize these technologies in your business, and grasp the strategic and leadership implications. By blending theoretical expertise with practical wisdom, the course equips you to spearhead AI projects and cultivate an atmosphere conducive to technological innovation. The curriculum is organized into the following modules:
Week 1 – How we got here: Examining the forces that enable modern AI and machine learning applications
Week 2 – The Fundamentals of AI and Machine Learning: Understanding how AI and machine learning technologies work to create value
Week 3 – The Generative AI Revolution: How large language models compare with traditional AI and ML and how they are reshaping business, work and life
Week 4 – Strategy in the AI Organization: The impact of AI on jobs
Participants who complete the course can expect to:
- Understand the fundamentals of AI and machine learning, including key concepts and how they’re transforming industries
- Identify and effectively implement various machine learning models to real-world applications of AI
- Forecast upcoming trends in the field of artificial intelligence and anticipate future trends
APPLICATIONS OF AI IN BUSINESS
Faculty: David Schweidel, PhD
This course introduces you to the vast potential that artificial intelligence brings to the table. By covering a wide spectrum of AI applications, you’ll explore how enterprises can harness AI for cost reduction and enhanced efficiency. Practical examples and case studies will focus on sectors like advertising and marketing. The curriculum is organized into modules covering topics including:
Automated Decision Making
Opportunities with Generative AI
Ethics and Bias in Leveraging AI
Participants who complete the course can expect to:
- Delve into the world of AI and its potential for business transformation
- Understand practical applications of AI in real-world business scenarios
- Learn about the strategic management of AI projects for maximum impact
- Explore AI’s role in enhancing customer experiences and operational efficiency
- Gain insights into the ethical considerations and challenges surrounding AI in business
ELECTIVE OPTION 1: DATA VISUALIZATION
Faculty: Jesse Bockstedt, PhD
This course guides you through the fundamentals of data visualization, emphasizing the art of presenting insights in a clear and impactful manner. You will engage in practical activities to master the use of premier visualization tools, craft strategies grounded in data, and leverage informed choices to propel business achievements. The curriculum is organized into four main modules:
Week 1 – Principles of Effective Data Visualization
Week 2 – Exploratory Data Analysis and Visualization
Week 3 – Communicating Insights with Data Visualization and Data Storytelling
Week 4 – Tools and Technologies of Data Visualization
Participants who complete the course can expect to:
- Master the art of presenting complex data in an accessible and engaging manner
- Learn to utilize data visualization tools for strategic decision-making
- Explore the techniques to transform data into compelling visual stories
- Enhance your analytical capabilities to gain insights from data
- Understand best practices in data visualization for business applications
ELECTIVE OPTION 2: DEVELOPING A CULTURE OF EXPERIMENTATION
Faculty: Ryan Hamilton, PhD
This course is designed with the specific goal of nurturing an innovative business culture. It emphasizes the importance of prioritizing experimentation and actively encourages risk-taking as an essential strategy to fuel growth and spark creativity. You will learn how to create an environment that not only supports but rewards innovative thinking and bold decision-making, laying the foundation for a dynamic and forward-thinking business landscape. The curriculum is organized into four main modules:
Week 1 – Understanding Causality: Good decision-making boils down to causality. Which actions boost sales or cut costs? What drives lower turnover or higher motivation?
Week 2 – Introduction to Experimental Design: Learn strategies, metrics, and interventions to cultivate a workplace environment where experimenting is the norm, not the exception.
Week 3 – Principles of Effective Experimentation: Gain practical insights into designing and executing effective business experiments that can drive forward your company’s objectives.
Week 4 – Creating a Culture of Experimentation: Discover the value of failure in the experimentation process and how it can be a powerful tool for learning and improvement.
Participants who complete the course can expect to:
- Recognize the value of experimentation within the business context and how it contributes to innovation and growth
- Cultivate an experimental mindset among team members, encouraging them to take calculated risks and explore new possibilities
- Conduct business experiments effectively, using a structured approach to test hypotheses and measure outcomes
- Learn from experimental outcomes, including how to analyze failures to extract valuable insights and lessons that can lead to success in future endeavors
Ready to Leverage AI for Business Success?
Harness the Power of AI for Professional Advancement
Seize the opportunity to revolutionize your career and business opportunities through artificial intelligence. By enrolling in the Leveraging AI for Business Success Certificate program, you initiate a transformative journey towards mastering AI, positioning yourself as a forward-thinking leader in this dynamic field.
Join us to become part of a dynamic network of leaders shaping the future of the digital world.
Fill out the form to receive a downloadable program guide or contact a representative at 404-445-2727 for more information about program details, start dates, payment options, and more.
FACULTY INFORMATION
Jesse Bockstedt, PhD
PROFESSOR
AI & Machine Learning, Data Visualization
Jesse Bockstedt earned his PhD in Information Systems from the Carlson School of Management at the University of Minnesota. Before becoming a part of the faculty at Emory University in 2016, he served at George Mason University and the University of Arizona. Bockstedt specializes in studying behavioral economics within digital environments. Prior to academia, he worked as a management consultant at Accenture and as a research staff member at IBM Research.
David Schweidel, PhD
PROFESSOR
Applications of AI in Business
David A. Schweidel holds the position of Marketing Professor and Goizueta Chair in Business Technology at Goizueta Business School. He completed his undergraduate degree in mathematics and a master’s in statistics, followed by a PhD in marketing, all from the University of Pennsylvania. Before joining Goizueta, Schweidel was a faculty member at the Wisconsin School of Business at the University of Wisconsin-Madison and the McDonough School of Business at Georgetown University.
Ryan Hamilton, PhD
PROFESSOR
Developing a Culture of Experimentation
Before joining Goizueta, Ryan Hamilton earned his PhD in Marketing from Northwestern University’s Kellogg School of Management. He is an award-winning teacher and researcher, and his research findings have been covered in Harvard Business Review, The New York Times, The Wall Street Journal, USA Today, The Financial Times, and CNN Headline News. He has consulted on matters of pricing, branding, and customer experience with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker and trainer on various topics in marketing and decision-making.
WHY GOIZUETA?
Choosing Emory Executive Education at Goizueta Business School for your digital transformation education can help place you at the forefront of business innovation and leadership. Our internationally acclaimed faculty, cutting-edge curriculum, and legacy of producing leaders who make a difference globally sets us apart.
At Goizueta, you’re not just earning a certificate; you’re becoming a catalyst for change, equipped to lead with confidence and visionary insight in your career and beyond.