Emory Executive Education, Goizueta Business School
Driving ROI with Analytics
Certificate Program
Overcome the Decision Dilemma with ROI-Focused Data Analytics
Mastering the art of data analytics is no longer a luxury—it’s a necessity. The Driving ROI with Analytics Certificate through Emory University’s Goizueta Business School provides learners with a roadmap for leveraging data to enhance decision-making and impact the bottom line.
For experienced professionals seeking to refresh their strategies with modern data analytics approaches or entrepreneurs determined to lead the next wave of innovation, this 100% online certificate program navigates a domain critical to shaping sustainable growth and success.
3
Number of Courses
Completed over 12 months
12 weeks
Course Duration
6 learner hours per week
$5,832
certificate Investment
Extra courses available at pro-rated fee
Not ready for the full program? Take it one step at a time—enroll in a single course for $1,944! View Courses
Program Details
Tailored for individuals with a keen eye on strategic implications, this three-course certificate helps illuminate the path towards optimizing business performance through the lens of analytics.
Business owners, transformation leaders, and professionals with a growth-centric agenda will benefit from a curriculum that blends cutting-edge theoretical knowledge with practical learning techniques.
- Duration: 12 weeks, 100% online
- Course Schedule: Three courses lasting 4 weeks each, 6 learner hours per week with assignments, and 1 webinar. Participants must complete all requirements within a 12-month period
- Certificate Structure: Comprehensive curriculum with a blend of required courses and electives
- Required Courses: Leveraging Analytics for Growth, Data Analytics for Leaders
- Electives: Choose between Data Visualization or Applications of AI in Business to tailor your learning experience to your career needs
- Start Date: Spring 2025
- Frequency: Spring, summer, and fall sessions
Learning Objectives
Participants of the Driving ROI with Analytics program can expect to:
- Develop a strategic understanding of how data analytics impacts ROI
- Navigate digital disruptions with informed data-driven strategies
- Enhance decision-making skills using analytics insights
- Master the art of communicating actionable data to stakeholders
Program Benefits
- Propel your career possibilities forward with advanced skills in ROI-based decision-making
- Learn from the industry-leading faculty of the renowned Emory Goizueta Business School
- Access your coursework when it is most convenient for your schedule with the online learning environment designed for working professionals
- Log in to your class anywhere with an internet connection from a computer, tablet or mobile device
- Build connections and increase your networking opportunities with peers and industry experts across the globe
- Reduced fees for Emory alumni and employees
- Reduced fees for Emory alumni and employees, with various payment options
- Corporate and group enrollment opportunities are available. Group enrollments are priced according to the size of the cohort
Credentials
Earning your Driving ROI with Analytics Certificate from Goizueta Business School signifies your commitment to advancing your career potential and becoming more adaptive to the changing business environment. Participants who complete the program will earn a digital Emory Executive Education badge to showcase their credentials and valuable skills learned. This digital Emory Executive Education badge is your key to highlighting your new skills and achievements in the digital domain, making you stand out in the competitive job market.
Course Overview
LEVERAGING ANALYTICS FOR GROWTH
Faculty: David Schweidel, PhD
This course equips you with the necessary skills to enhance business outcomes using data analytics. The foundation of this course revolves around grasping the essentials of data and analytical instruments for bolstering decision-making processes that lead to business enhancement. By prioritizing a strategy focused on the customer, it examines the ways in which analytics can facilitate measures to foster expansion through gaining new customers, nurturing existing relationships, and ensuring customer loyalty. The curriculum is organized into modules covering topics including:
Customer Equity Framework
Linking Decisions to Outcomes
Evaluating ROI
Participants who complete the course can expect to:
- Understand the key metrics that drive successful digital innovation
- Deepen understanding of data analytics for business growth
- Learn to use data for informed decision-making
- Adopt analytics to improve customer acquisition and loyalty
- Connect strategic decisions to measurable outcomes effectively
DATA ANALYTICS FOR LEADERS
Faculty: Rajiv Garg, PhD
Dive deep into insights from the frontline of business analytics through in-depth exploration of analytic methodologies and their application in real-world scenarios. This course spans from the strategic deployment of data within organizations to fostering an analytical mindset for decision-makers. You will emerge adept at integrating data analytics into your strategic vision, operations, and innovation framework. The course is organized based on the following modules:
Week 1 – Fostering an Analytics Mindset and Understanding the Importance of Data
Week 2 – Data Analytics Frameworks and Their Applications
Week 3 – Understanding the Data Analytics Process
Week 4 – Data Governance
Participants who complete the course can expect to:
- Learn how to apply data analytics strategically
- Develop strategies to foster an analytics-driven culture within teams
- Understand various analytics types and their specific applications in business
- Learn about data governance and its impact on organizational efficiency
- Integrate data analytics into strategic vision and operational processes
CHOOSE ONE OF THE FOLLOWING ELECTIVES:
This course prepares you with the essential tools, frameworks, and understanding needed to lead organizations through the complex terrain of digital transition.
This course prepares you with the essential tools, frameworks, and understanding needed to lead organizations through the complex terrain of digital transition.
Week 1: Delving into Digital Disruption, offering a detailed exploration of how cutting-edge technologies challenge established business practices.
Week 2: The Influence of Digital in Remodeling Industries, where you will examine how digital technology reshapes different sectors of the economy.
Week 3: Navigating the Digital Transformation Path, providing a thorough roadmap for effectively managing an organization’s digital overhaul.
Week 4: Cultivating a Digital Leadership Approach, emphasizing the leadership qualities necessary to promote a digitally innovative organizational culture.
Participants who complete the course can expect to:
- Understand the core concepts of digital disruption and how it impacts businesses
- Learn about the strategies to leverage digital transformation for competitive advantage
- Discover the role of innovation in overcoming disruption challenges
- Explore successful case studies of digital transformation across different sectors
- Equip yourself with the tools to become a change agent in your organization
This course focuses on the fundamental principles underlying various technological evolutions and how their interplay enhances the potential and opportunities for markets, businesses, and individuals.
As innovations in technology progress, new capabilities and solutions unfold transforming the marketplace and society at large. This course focuses on the fundamental principles underlying various technological evolutions and how their interplay enhances the potential and opportunities for markets, businesses, and individuals. The curriculum is organized into four main modules:
Week 1: Technology Evolution and Strategic Implications
Week 2: Platforms and Services
Week 3: 21st Century Digital Enterprise
Week 4: Shaping The Digital You
Participants who complete the course can expect to:
- Explore the intersection of technology and business strategy for digital age success
- Analyze the strategic implications of adopting new technologies
- Learn to guide your organization through technological changes and innovations
- Understand the framework for aligning IT capabilities with business objectives
- Prepare to lead strategic decision-making processes in technology management
This course guides you through the fundamentals of data visualization, emphasizing the art of presenting insights in a clear and impactful manner.
This course guides you through the fundamentals of data visualization, emphasizing the art of presenting insights in a clear and impactful manner. You will engage in practical activities to master the use of premier visualization tools, craft strategies grounded in data, and leverage informed choices to propel business achievements. The curriculum is organized into four main modules:
Week 1: Principles of Effective Data Visualization
Week 2: Exploratory Data Analysis and Visualization
Week 3: Communicating Insights with Data Visualization and Data Storytelling
Week 4: Tools and Technologies of Data Visualization
Participants who complete the course can expect to:
- Master the art of presenting complex data in an accessible and engaging manner
- Learn to utilize data visualization tools for strategic decision-making
- Explore the techniques to transform data into compelling visual stories
- Enhance your analytical capabilities to gain insights from data
- Understand best practices in data visualization for business applications
This course introduces you to the vast potential that artificial intelligence brings to the table.
This course introduces you to the vast potential that artificial intelligence brings to the table. By covering a wide spectrum of AI applications, you’ll explore how enterprises can harness AI for cost reduction and enhanced efficiency. Practical examples and case studies will focus on sectors like advertising and marketing. The curriculum is organized into modules covering topics including:
Automated Decision Making
Opportunities with Generative AI
Ethics and Bias in Leveraging AI
Participants who complete the course can expect to:
- Delve into the world of AI and its potential for business transformation
- Understand practical applications of AI in real-world business scenarios
- Learn about the strategic management of AI projects for maximum impact
- Explore AI’s role in enhancing customer experiences and operational efficiency
- Gain insights into the ethical considerations and challenges surrounding AI in business
This fundamental course offers a thorough examination of AI and Machine Learning (ML) principles, technologies, and their business applications.
This fundamental course offers a thorough examination of AI and Machine Learning (ML) principles, technologies, and their business applications. Gain insights into how to unravel the complexities of AI and ML, spot opportunities to utilize these technologies in your business, and grasp the strategic and leadership implications. By blending theoretical expertise with practical wisdom, the course equips you to spearhead AI projects and cultivate an atmosphere conducive to technological innovation. The curriculum is organized into the following modules:
Week 1: How we got here: Examining the forces that enable modern AI and machine learning applications
Week 2: The Fundamentals of AI and Machine Learning: Understanding how AI and machine learning technologies work to create value
Week 3: The Generative AI Revolution: How large language models compare with traditional AI and ML and how they are reshaping business, work and life
Week 4: Strategy in the AI Organization: The impact of AI on jobs
Participants who complete the course can expect to:
- Understand the fundamentals of AI and machine learning, including key concepts and how they’re transforming industries
- Identify and effectively implement various machine learning models to real-world applications of AI
- Forecast upcoming trends in the field of artificial intelligence and anticipate future trends
This course is designed with the specific goal of nurturing an innovative business culture.
This course is designed with the specific goal of nurturing an innovative business culture. It emphasizes the importance of prioritizing experimentation and actively encourages risk-taking as an essential strategy to fuel growth and spark creativity. You will learn how to create an environment that not only supports but rewards innovative thinking and bold decision-making, laying the foundation for a dynamic and forward-thinking business landscape. The curriculum is organized into four main modules:
Week 1: Understanding Causality: Good decision-making boils down to causality. Which actions boost sales or cut costs? What drives lower turnover or higher motivation?
Week 2: Introduction to Experimental Design: Learn strategies, metrics, and interventions to cultivate a workplace environment where experimenting is the norm, not the exception.
Week 3: Principles of Effective Experimentation: Gain practical insights into designing and executing effective business experiments that can drive forward your company’s objectives.
Week 4: Creating a Culture of Experimentation: Discover the value of failure in the experimentation process and how it can be a powerful tool for learning and improvement.
Participants who complete the course can expect to:
- Recognize the value of experimentation within the business context and how it contributes to innovation and growth
- Cultivate an experimental mindset among team members, encouraging them to take calculated risks and explore new possibilities
- Conduct business experiments effectively, using a structured approach to test hypotheses and measure outcomes
- Learn from experimental outcomes, including how to analyze failures to extract valuable insights and lessons that can lead to success in future endeavors
This course equips you with the necessary skills to enhance business outcomes using data analytics.
This course equips you with the necessary skills to enhance business outcomes using data analytics. The foundation of this course revolves around grasping the essentials of data and analytical instruments for bolstering decision-making processes that lead to business enhancement. By prioritizing a strategy focused on the customer, it examines the ways in which analytics can facilitate measures to foster expansion through gaining new customers, nurturing existing relationships, and ensuring customer loyalty. The curriculum is organized into modules covering topics including:
Customer Equity Framework
Linking Decisions to Outcomes
Evaluating ROI
Participants who complete the course can expect to:
- Understand the key metrics that drive successful digital innovation
- Deepen understanding of data analytics for business growth
- Learn to use data for informed decision-making
- Adopt analytics to improve customer acquisition and loyalty
- Connect strategic decisions to measurable outcomes effectively
This course spans from the strategic deployment of data within organizations to fostering an analytical mindset for decision-makers.
Dive deep into insights from the frontline of business analytics through in-depth exploration of analytic methodologies and their application in real-world scenarios. This course spans from the strategic deployment of data within organizations to fostering an analytical mindset for decision-makers. You will emerge adept at integrating data analytics into your strategic vision, operations, and innovation framework. The course is organized based on the following modules:
Week 1: Fostering an Analytics Mindset and Understanding the Importance of Data
Week 2: Data Analytics Frameworks and Their Applications
Week 3: Understanding the Data Analytics Process
Week 4: Data Governance
Participants who complete the course can expect to:
- Learn how to apply data analytics strategically
- Develop strategies to foster an analytics-driven culture within teams
- Understand various analytics types and their specific applications in business
- Learn about data governance and its impact on organizational efficiency
- Integrate data analytics into strategic vision and operational processes
Ready to Leverage Analytics for Growth?
Elevate Your Analytical Acumen
Access the latest knowledge and tools to not only survive but thrive in the modern business landscape. Enroll in the Driving ROI with Analytics Certificate program and position yourself at the forefront of the data analytics revolution.
Join us to become part of a dynamic network of leaders shaping the future of the digital world.
Fill out the form to receive a downloadable program guide or contact a representative at 404-445-2727 for more information about program details, start dates, payment options, and more.
FACULTY INFORMATION
David Schweidel, PhD
FACULTY DIRECTOR
Leveraging Analytics for Growth, Applications of AI in Business
David A. Schweidel holds the position of Marketing Professor and Goizueta Chair in Business Technology at Goizueta Business School. He completed his undergraduate degree in mathematics and a master’s in statistics, followed by a PhD in marketing, all from the University of Pennsylvania. Before joining Goizueta, Schweidel was a faculty member at the Wisconsin School of Business at the University of Wisconsin-Madison and the McDonough School of Business at Georgetown University.
Rajiv Garg, PhD
PROFESSOR
Data Analytics for Leaders
Rajiv Garg earned his PhD in Information Systems and Management from Carnegie Mellon University. He has served on the faculty at The University of Texas at Austin and worked at notable organizations such as National Instruments, Jacobs Engineering, and JPL. His research focuses on digital content diffusion, digital marketing strategies, labor markets and entrepreneurship, and business value identification of data streams like blockchain and IoT. He frequently speaks on topics including workforce future, technology innovation, and digital strategy and has taught various courses on big data and business analytics.
Jesse Bockstedt, PhD
Professor
Data Visualization
Jesse Bockstedt earned his PhD in Information Systems from the Carlson School of Management at the University of Minnesota. Before becoming a part of the faculty at Emory University in 2016, he served at George Mason University and the University of Arizona. Bockstedt specializes in studying behavioral economics within digital environments. Prior to academia, he worked as a management consultant at Accenture and as a research staff member at IBM Research.
WHY GOIZUETA?
Choosing Emory Executive Education at Goizueta Business School for your digital transformation education can help place you at the forefront of business innovation and leadership. Our internationally acclaimed faculty, cutting-edge curriculum, and legacy of producing leaders who make a difference globally sets us apart.
At Goizueta, you’re not just earning a certificate; you’re becoming a catalyst for change, equipped to lead with confidence and visionary insight in your career and beyond.