Emory Executive Education, Goizueta Business School
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Goizueta Business School
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This course prepares you with the essential tools, frameworks, and understanding needed to lead organizations through the complex terrain of digital transition.
This course prepares you with the essential tools, frameworks, and understanding needed to lead organizations through the complex terrain of digital transition.
Week 1: Delving into Digital Disruption, offering a detailed exploration of how cutting-edge technologies challenge established business practices.
Week 2: The Influence of Digital in Remodeling Industries, where you will examine how digital technology reshapes different sectors of the economy.
Week 3: Navigating the Digital Transformation Path, providing a thorough roadmap for effectively managing an organization’s digital overhaul.
Week 4: Cultivating a Digital Leadership Approach, emphasizing the leadership qualities necessary to promote a digitally innovative organizational culture.
Participants who complete the course can expect to:
- Understand the core concepts of digital disruption and how it impacts businesses
- Learn about the strategies to leverage digital transformation for competitive advantage
- Discover the role of innovation in overcoming disruption challenges
- Explore successful case studies of digital transformation across different sectors
- Equip yourself with the tools to become a change agent in your organization
This course focuses on the fundamental principles underlying various technological evolutions and how their interplay enhances the potential and opportunities for markets, businesses, and individuals.
As innovations in technology progress, new capabilities and solutions unfold transforming the marketplace and society at large. This course focuses on the fundamental principles underlying various technological evolutions and how their interplay enhances the potential and opportunities for markets, businesses, and individuals. The curriculum is organized into four main modules:
Week 1: Technology Evolution and Strategic Implications
Week 2: Platforms and Services
Week 3: 21st Century Digital Enterprise
Week 4: Shaping The Digital You
Participants who complete the course can expect to:
- Explore the intersection of technology and business strategy for digital age success
- Analyze the strategic implications of adopting new technologies
- Learn to guide your organization through technological changes and innovations
- Understand the framework for aligning IT capabilities with business objectives
- Prepare to lead strategic decision-making processes in technology management
This course guides you through the fundamentals of data visualization, emphasizing the art of presenting insights in a clear and impactful manner.
This course guides you through the fundamentals of data visualization, emphasizing the art of presenting insights in a clear and impactful manner. You will engage in practical activities to master the use of premier visualization tools, craft strategies grounded in data, and leverage informed choices to propel business achievements. The curriculum is organized into four main modules:
Week 1: Principles of Effective Data Visualization
Week 2: Exploratory Data Analysis and Visualization
Week 3: Communicating Insights with Data Visualization and Data Storytelling
Week 4: Tools and Technologies of Data Visualization
Participants who complete the course can expect to:
- Master the art of presenting complex data in an accessible and engaging manner
- Learn to utilize data visualization tools for strategic decision-making
- Explore the techniques to transform data into compelling visual stories
- Enhance your analytical capabilities to gain insights from data
- Understand best practices in data visualization for business applications
This course introduces you to the vast potential that artificial intelligence brings to the table.
This course introduces you to the vast potential that artificial intelligence brings to the table. By covering a wide spectrum of AI applications, you’ll explore how enterprises can harness AI for cost reduction and enhanced efficiency. Practical examples and case studies will focus on sectors like advertising and marketing. The curriculum is organized into modules covering topics including:
Automated Decision Making
Opportunities with Generative AI
Ethics and Bias in Leveraging AI
Participants who complete the course can expect to:
- Delve into the world of AI and its potential for business transformation
- Understand practical applications of AI in real-world business scenarios
- Learn about the strategic management of AI projects for maximum impact
- Explore AI’s role in enhancing customer experiences and operational efficiency
- Gain insights into the ethical considerations and challenges surrounding AI in business
This fundamental course offers a thorough examination of AI and Machine Learning (ML) principles, technologies, and their business applications.
This fundamental course offers a thorough examination of AI and Machine Learning (ML) principles, technologies, and their business applications. Gain insights into how to unravel the complexities of AI and ML, spot opportunities to utilize these technologies in your business, and grasp the strategic and leadership implications. By blending theoretical expertise with practical wisdom, the course equips you to spearhead AI projects and cultivate an atmosphere conducive to technological innovation. The curriculum is organized into the following modules:
Week 1: How we got here: Examining the forces that enable modern AI and machine learning applications
Week 2: The Fundamentals of AI and Machine Learning: Understanding how AI and machine learning technologies work to create value
Week 3: The Generative AI Revolution: How large language models compare with traditional AI and ML and how they are reshaping business, work and life
Week 4: Strategy in the AI Organization: The impact of AI on jobs
Participants who complete the course can expect to:
- Understand the fundamentals of AI and machine learning, including key concepts and how they’re transforming industries
- Identify and effectively implement various machine learning models to real-world applications of AI
- Forecast upcoming trends in the field of artificial intelligence and anticipate future trends
This course is designed with the specific goal of nurturing an innovative business culture.
This course is designed with the specific goal of nurturing an innovative business culture. It emphasizes the importance of prioritizing experimentation and actively encourages risk-taking as an essential strategy to fuel growth and spark creativity. You will learn how to create an environment that not only supports but rewards innovative thinking and bold decision-making, laying the foundation for a dynamic and forward-thinking business landscape. The curriculum is organized into four main modules:
Week 1: Understanding Causality: Good decision-making boils down to causality. Which actions boost sales or cut costs? What drives lower turnover or higher motivation?
Week 2: Introduction to Experimental Design: Learn strategies, metrics, and interventions to cultivate a workplace environment where experimenting is the norm, not the exception.
Week 3: Principles of Effective Experimentation: Gain practical insights into designing and executing effective business experiments that can drive forward your company’s objectives.
Week 4: Creating a Culture of Experimentation: Discover the value of failure in the experimentation process and how it can be a powerful tool for learning and improvement.
Participants who complete the course can expect to:
- Recognize the value of experimentation within the business context and how it contributes to innovation and growth
- Cultivate an experimental mindset among team members, encouraging them to take calculated risks and explore new possibilities
- Conduct business experiments effectively, using a structured approach to test hypotheses and measure outcomes
- Learn from experimental outcomes, including how to analyze failures to extract valuable insights and lessons that can lead to success in future endeavors
This course equips you with the necessary skills to enhance business outcomes using data analytics.
This course equips you with the necessary skills to enhance business outcomes using data analytics. The foundation of this course revolves around grasping the essentials of data and analytical instruments for bolstering decision-making processes that lead to business enhancement. By prioritizing a strategy focused on the customer, it examines the ways in which analytics can facilitate measures to foster expansion through gaining new customers, nurturing existing relationships, and ensuring customer loyalty. The curriculum is organized into modules covering topics including:
Customer Equity Framework
Linking Decisions to Outcomes
Evaluating ROI
Participants who complete the course can expect to:
- Understand the key metrics that drive successful digital innovation
- Deepen understanding of data analytics for business growth
- Learn to use data for informed decision-making
- Adopt analytics to improve customer acquisition and loyalty
- Connect strategic decisions to measurable outcomes effectively
This course spans from the strategic deployment of data within organizations to fostering an analytical mindset for decision-makers.
Dive deep into insights from the frontline of business analytics through in-depth exploration of analytic methodologies and their application in real-world scenarios. This course spans from the strategic deployment of data within organizations to fostering an analytical mindset for decision-makers. You will emerge adept at integrating data analytics into your strategic vision, operations, and innovation framework. The course is organized based on the following modules:
Week 1: Fostering an Analytics Mindset and Understanding the Importance of Data
Week 2: Data Analytics Frameworks and Their Applications
Week 3: Understanding the Data Analytics Process
Week 4: Data Governance
Participants who complete the course can expect to:
- Learn how to apply data analytics strategically
- Develop strategies to foster an analytics-driven culture within teams
- Understand various analytics types and their specific applications in business
- Learn about data governance and its impact on organizational efficiency
- Integrate data analytics into strategic vision and operational processes
Ready to Lead in the Digital Age?
Start Your Digital Transformation Journey
Empower your potential and pioneer digital innovation within your career and organization by enrolling in the Leading Digital Transformation Certificate program today. Equip yourself with the knowledge, skills, and strategies to thrive in the evolving digital business landscape.
Join us to become part of a dynamic network of leaders shaping the future of the digital world.
Fill out the form to receive a downloadable program guide or contact a representative at 404-445-2727 for more information about program details, start dates, fee reductions, payment options, and more.
WHY GOIZUETA?
Choosing Emory Executive Education at Goizueta Business School for your digital transformation education can help place you at the forefront of business innovation and leadership. Our internationally acclaimed faculty, cutting-edge curriculum, and legacy of producing leaders who make a difference globally sets us apart.
At Goizueta, you’re not just earning a certificate; you’re becoming a catalyst for change, equipped to lead with confidence and visionary insight in your career and beyond.